Gnesis Product Spec

Status: Private beta. Public launch Q3 2026. Owners: Rabih Naja (Founder & Chief Builder), Wassim Moumneh (Co-Founder & Chief Orchestrator) Last updated: 2026-04-23

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1. What Gnesis is

Gnesis is a conversational AI business factory. A user describes what they want to build. Gnesis produces the working, multi-tenant, production-grade application plus the 30+ operational assets a real business needs to run: marketing plan, legal pack, compliance posture, financial model, content library, SOPs, hiring materials, sales collateral.

The software lands inside 72 hours. The full business-setup bundle lands across the following 7 to 14 days.

Gnesis is the parent brand. It has two visible faces:

• Shakeeb. The cofounder surface. Voice, text, ambient presence. Orchestrates.
• Aleph. The build engine, runtime substrate, and tool registry. Executes under Shakeeb's orchestration. Has a first-class dashboard. Aleph's sub-engine, the Aleph Assembly Line, produces the non-software business-setup deliverables.

Users never meet "Aleph" and "Shakeeb" as competing products. They are two visible faces of one Gnesis experience.

2. Who Gnesis is for

Three equally weighted ICPs:

1. Operator-led SMB. Non-technical founder or small ops team. Wants production software and all the business scaffolding without hiring engineers, lawyers, or consultants.
2. Serial founder / indie hacker. Technical, skips scaffolding, optimizes for time-to-ship across product and go-to-market.
3. Enterprise tenant sprawl. IT or platform team buying for an internal-app factory pattern. Optimizes for isolation, compliance, consistency across a portfolio of workloads.

Positioning, pricing pages, and the site hero speak to these three equally. Hero variants rotate across them.

3. The promise

• A user describes what they want.
• Gnesis commits to a working, deployed, multi-tenant app within 72 hours of brief signoff.
• Across the following 7 to 14 days, Gnesis delivers the full business-setup bundle: ~30 documents across marketing, legal, compliance, finance, content, operations, and sales. Every document is owned by the customer, portable, and editable.
• The app meets the Generated-App-Standard on day zero. The bundle meets the Generated-Business-Standard on delivery.
• The user keeps full ownership of the code, the data, and every deliverable. They can eject any day and run the business on their own infrastructure.

4. The 7-stage pipeline

Every Gnesis project moves through seven stages:

1. Brief. Shakeeb conducts a voice-first (or form, or template) conversation and produces a written brief.
2. Plan. Aleph drafts architecture, data model, and the business-setup deliverable list. Shakeeb walks the user through trade-offs.
3. Scaffold. Aleph generates the base repo: Next.js, tRPC, Drizzle, Better Auth, Stripe, Sentry, PostHog, OpenTelemetry.
4. Build. Aleph writes features to spec. Shakeeb orchestrates. Every change is a commit.
5. Test. Auto-generated unit and e2e tests from the brief. The 17 Aleph gates plus 6 CI gates run. Shakeeb self-reviews.
6. Deploy. Staging preview, user signoff on diff plus Shakeeb recommendation, then production deploy.
7. Operate. Ambient monitoring, cost and error anomaly surfacing, ongoing change requests. The Assembly Line delivers the business-setup bundle in parallel during this stage.

The 72-hour clock starts at end of stage 1 (brief signoff) and covers stages 2 through 6 for the software. The business-setup bundle runs on a 7-to-14-day cadence, beginning in stage 6 and extending into stage 7.

5. The Shakeeb / Aleph boundary

Shakeeb orchestrates. Aleph writes. This is the core architectural split.

• Shakeeb is the interface and decision layer. Reads intent, plans, asks questions, explains, pushes back. Built on the Claude Agent SDK as a skills-based agent. Never writes files directly.
• Aleph is the build engine. Every file mutation routes through Aleph. Every mutation lands as a git commit. Every change is gated, audited, and reversible.
• Aleph Assembly Line is the sub-engine for business-setup deliverables. Same gate discipline as the code path. Every deliverable is a versioned artifact with an audit trail.

This separation is load-bearing. It is why rollback works, why the audit story holds up, why ejecting produces a clean repo plus a clean bundle.

6. Tiers

Four tiers. Seat + AI-token pricing with tiered markup on model tokens only. Voice, runtime, storage, and business-setup bundle access are bundled into seat.

Tier	Seat	Token markup	Business-setup bundle	Typical all-in	Notes
Starter	$19/seat/mo	+20%	Opt-in per-doc, pay per generation	~$40-50/seat/mo	Self-serve
Team	$79/seat/mo	+15%	10-doc workspace bundle included	varies	Self-serve; all workspace features
Business	$299/seat/mo	+10%	Full 30+ bundle by default	varies	Sales-led; SOC 2, HIPAA BAA available
Enterprise	from $50K/yr	0%	Full bundle + custom deliverables	varies	VPC-Vault, MSA, SSO, named CSM

Tier changes are self-serve, prorated, anytime. See Pricing-Model for the full structure and the Generated-Business-Standard for what each bundle tier contains.

7. Isolation modes

Three modes. Default per tier, always overridable.

• Shared-RLS. Single Postgres, tenant_id column on every row, RLS enforced. Default on Starter and Team.
• Per-tenant Postgres. Dedicated database per tenant. Default on Business.
• VPC-Vault. Customer brings their own cloud. Gnesis control plane orchestrates; the data plane lives in the customer's AWS, GCP, or Azure account. Default on Enterprise.

No hard gate on any mode. A Starter project can request VPC-Vault; a Business project can opt down to Shared-RLS.

8. The ten non-negotiables (software floor)

Every Gnesis-generated application meets all ten from day zero:

1. Auth (email, magic link, OAuth Google/GitHub/Apple, SAML/SCIM).
2. Billing (Stripe scaffolded with pricing page, portal, webhooks).
3. i18n (EN, AR, ES on all tiers).
4. a11y (WCAG 2.2 AA).
5. Observability (Sentry, PostHog, OpenTelemetry, Gnesis-hosted telemetry dashboard).
6. Multi-tenancy (RLS plus tenant column plus per-tenant workspace plus per-tenant billing meter).
7. Compliance posture (SOC 2-shaped audit log plus GDPR plus HIPAA BAA on Business+).
8. Security (capability-classed tool permissions, secrets in Gnesis vault synced to Coolify per-environment secrets).
9. Operational UX (empty states, loading skeletons, error boundaries, dark mode, responsive).
10. Design coherence (locked palette and typography applied by default).

See the Generated-App-Standard doc for the full specification of each.

9. The seven non-negotiables (business-setup floor)

Every Gnesis business-setup bundle meets all seven from delivery:

1. Legal pack. ToS, Privacy Policy, Cookie Policy, AUP, EULA, contractor/NDA templates. Jurisdiction-aware.
2. Compliance pack. GDPR baseline, US privacy baseline (CCPA/CPRA/VCDPA/CDPA), industry checklist (SOC 2, HIPAA, PCI-DSS, FERPA where applicable), accessibility conformance (VPAT 2.4).
3. Finance pack. 3-year financial model, pricing/packaging worksheet, unit economics calculator, fundraising memo, cap table template.
4. Marketing pack. 90-day marketing plan, content strategy, ad creative pack, email sequences, social media kit.
5. Content pack. Brand voice guide (modeled on Gnesis's own Context Bible), website copy pack, help-center starter, editorial calendar.
6. Operations pack. SOPs for billing, support, incident, release. Hiring pack. Onboarding playbook. Vendor register.
7. Sales pack. Sales playbook, battlecards, outbound email templates, customer-facing demo script.

See the Generated-Business-Standard doc for the full specification of each. The bundle scales with tier; full specification is in Section 9 of this spec.

10. Shakeeb posture

Four presets ship. The user picks at start and can change anytime.

1. Advise only. Shakeeb never acts without explicit approval.
2. Balanced. Shakeeb acts on low-risk items, asks on medium, gates on destructive.
3. Auto except destructive. Shakeeb acts freely except on destructive operations.
4. Custom policy. User-defined decision rules.

Nothing is hard-gated. Custom policy can override every default.

11. Failover and AI routing

• Routing. Aleph routes by task type. Claude Sonnet for conversation and short edits. Claude Opus for architecture and planning. Models may evolve with usage data.
• Failover chain. Anthropic first, OpenAI second, Google third. Triggered only by provider outage or 5xx errors. Not triggered by latency, capability differences, or manual preference.
• Voice SLO. p95 under 800 ms from end-of-speech to first audio chunk.
• Voice degrade. On miss or provider failure, Shakeeb falls back to text automatically with a subtle "Voice degraded, using text" banner.

12. Support and SLO

• All tiers. 24-hour email response plus in-app Shakeeb assistance.
• Enterprise adds. Named CSM, dedicated Slack or Teams channel, quarterly business review.

Shakeeb handles most product questions in-app. Human email is the universal escape hatch.

13. Eject model

A customer can leave Gnesis anytime. On eject they receive:

• Full git repo handover (complete history, CI config, infra descriptors).
• Database snapshot plus Drizzle migration history (23-migration baseline plus project-specific migrations).
• Coolify service descriptor, Dockerfile, and Docker compose for local (Postgres 16, Redis 7, MinIO).
• GHCR image reference for the last published build; secret names listed (values redacted) for import into the customer's secret manager.
• Stripe account or customer reference for end-user billing wired into the app.
• Every business-setup deliverable as editable source (.docx, .md, .xlsx) plus a rebuild recipe the customer can run to regenerate or update from a new input.

The app runs on the customer's infrastructure with minimal rehydration. The business-setup bundle runs nowhere; it is a bag of owned documents. The customer loses Shakeeb and the Aleph dashboard. They keep everything else.

This is the counter-lock-in story and appears on the pricing page and every sales conversation.

14. Key product metrics (internal)

• Time-to-first-deploy. Minutes from signup to first production deploy. Target under 60 minutes at launch.
• Time-to-full-bundle. Days from brief signoff to last business-setup deliverable landed. Target 10 days median at launch, 7 days by end of 2026.
• Gate-pass rate. Percentage of builds passing all 17 Aleph gates and 6 CI gates first try. Target above 70% by Q3 2026.
• Bundle-gate-pass rate. Percentage of business-setup deliverables passing all Assembly Line acceptance gates first try. Target above 80% by Q3 2026.
• Monthly active builder. Percentage of signed-up users who run at least one build in a rolling 30-day window.

Voice p95 (800 ms) is an engineering SLO, tracked separately.

15. What Gnesis is not

• Not a no-code platform. Output is real code in a real repo plus real documents the customer owns.
• Not a pair programmer. Shakeeb is a cofounder, not an assistant inside someone else's IDE.
• Not an agent framework. Aleph is the opinionated build engine, not a DIY construction kit.
• Not a template library. Every app is built to the brief; every document is written for the brief.
• Not just a software factory. Gnesis ships a business, not just a codebase. This is the reframe.

16. Open questions

Tracked in the Open-Questions-Ledger. Current top-of-stack items:

• SOC 2 Type I auditor selection (targeting Q3 2026 completion).
• Subprocessor list finalization for launch.
• DPA template review cycle with counsel.
• Tool Registry marketplace rollout (post-launch).
• Business-setup bundle tier boundaries: how much lives in Team, how much in Business, how much at Enterprise.
• Legal-pack counsel review cycle and jurisdictional coverage at launch.
• Eject mechanics for business-setup deliverables: static export only, or live re-generation-on-demand after eject.

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Related docs: Shakeeb-Product-Spec, Aleph-Product-Spec, Surfaces-Spec, Generated-App-Standard, Generated-Business-Standard (§9), Pricing-Model, Launch-Checklist.