A field playbook library
Testimonial Playbooks
Two field guides for capturing the stories that move our funnel: the founder who sold to us, and the acquirer who bought a brand we built.
For founders who sold to Ecomma
The Seller Testimonial Playbook
A field guide for capturing the founder’s story, on tape, with proof.
For acquirers of Ecomma-exited brands
The Buyer Testimonial Playbook
A field guide for capturing the acquirer’s story, the deal and the partnership.
Edition 1.0 · Marketing, Ecomma · April 2026